Flexible Electronics News

Nearly Three-Quarters of US Back-to-School Consumers will Shop In-Store: Sensormatic

Security, price and sustainability remain key factors for back-to-school shoppers.

Author Image

By: DAVID SAVASTANO

Editor, Ink World Magazine

Sensormatic Solutions released its 2024 US Back-to-School Consumer Sentiment Survey, revealing that customers continue to prioritize in-store shopping for the coming school year. The annual survey revealed that 74% of consumers plan to conduct their back-to-school shopping in-store, remaining the top choice for shoppers year-over-year. Additionally, 43% of shoppers say they’ll utilize “buy online, pick up in-store” (BOPIS) for back-to-school purchases (compared to 34% in 2023) and 25% say th...

Continue reading this story and get 24/7 access to Ink World magazine for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters